JioMart – WhatsApp partnership: An end-to-end new shopping experience
Drew
FOR THOSE WHO HAVE TRIED SHOPPING ON JioMart FROM INDIA.
on Monday 29th of August, the launch of the first-ever end-to-end shopping experience on WhatsApp in collaboration with Meta Platforms. This will enable users to shop from JioMart right within their WhatsApp chat.
Calling it a “Global first”, Reliance in a statement that JioMart on WhatsApp will allow users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to their cart, and make the payment to complete the purchase — all without leaving the WhatsApp chat.
Mark Zuckerberg, Founder, and CEO, of Meta, said in a Facebook post, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — users can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
Mukesh Ambani, Chairman, and Managing Director, of Reliance Industries, said, “Our vision is to propel India as the world’s leading digital society.
The Launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country.
Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (on WhatsApp.
